Small bottle, massive volume. Small is Beautiful. These are the themes showcased by GEKA during Luxe Pack at Booth D3. On display will be the company’s new magicRUBY, a bottle that can be filled with up to about 9 ml of lip gloss. The injection blow-molded bottle offers a much greater volume than injection molded bottles, the company says, thus creating space for lip gloss and individual design ideas.

Also featured at the GEKA booth is Lip Definer MAX, a collobarative effort from Michele Burke and GEKA described by the company as simple, ergonomic and practical. “Lip Definer MAX is tailor-made to provide efficient perfection at home. Two sweeps on top and one of the bottom, ready! This power lip gloss loader achieves even lips and precise contours at a glance,” GEKA says.

According to the company, the secret of the application is its shape,inspired by the “pinky finger” of the Hollywood makeup artist. Now, the tool yields a tactile quality to the application that feels like touching your own lips. The flexible, soft flocked applicator is a patented creation of Michele Burke, exclusively produced and distributed by GEKA.

Luxe Pack Booth No. D3